We built Attribify because last-click
attribution was costing us money

A frustrating problem. A better tool. A company built to fix it for everyone.

The Story

Jessica Lim was running a direct-to-consumer brand in 2021. The business was growing, but the ad spend felt like a black hole. Every platform claimed credit for every sale. Facebook said it drove 80% of revenue. Google said roughly the same. The numbers didn't add up because they couldn't - each platform was measuring in isolation.

The real buyer journey started with a blog post, moved through a YouTube ad, bounced through email twice, and ended with a Google search. Last-click gave Google the credit. First-click gave the blog. Neither was right.

She couldn't find a tool that told the real story at a price that made sense for a growing brand. So in 2022, she and Marcus Chen built one. Attribify launched out of Austin that year, raised a $12M Series A in 2024, and has been helping marketing teams find the truth ever since.

Attribify founder story

Our Mission

"Make every marketing dollar accountable."

What We Believe

Three values that shape every product decision we make.

Transparency

You should be able to see exactly how credit is assigned - and why. No black boxes, no magic models you can't audit.

Precision

Close enough isn't good enough when you're making million-dollar budget calls. We sweat the data integrity details so you don't have to.

Customer Obsession

Our roadmap is driven by what marketing teams actually need - not by what sounds impressive in a pitch deck.

2022
Founded
Austin
Texas HQ
40+
Employees
$12M
Series A

Want to meet the team?

See who's building the attribution engine behind Attribify.

Meet the Team